Rauw Alejandro

Despacito by Puerto Rican singer Luis Fonsi, and Daddy Yankee became the song most streamed in less than six months. It was a combination of reggaeton and pop which not only brought attention to Latin Music but as well reggaeton. Billboard's Top 100 included four mostly Spanish songs from 2016 and two songs in 2015. At the peak of Despacito's popularity in 2017, 19 tracks primarily composed in Spanish reached the top 100. It climbed to 41 by 2020. After Justin Bieber released his bilingual remix of Despacito in the year 2017, famous artists started to work with reggaeton performers. Drake and Bad Bunny worked together on MIA (2018) and Madonna joined forces with Maluma on Medellin 2019, which was released in 2019. In 2020, a few Reggaeton musicians were complaining about the advancing of their genre to the mainstream. However, a younger generation like Rauw Alejandro was determined to maintain the development. He often used electronic dance and other types.

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